... he will imbue it with meaning and value. Contrary to the popular children's story "If you give a mouse a cookie, he is going to ask for a glass of milk", if you give a Japanese kid a carton of milk, he won't ask for other goods and services. He will create wonders out … Continue reading If you give a Japanese kid a carton of milk…
As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage
"A life without purpose is a languid, drifting thing; Every day we ought to review our purpose, saying to ourselves: This day let me make a sound beginning, for what we have hitherto is naught!" I feel like the best advice to all the professionals out there (be it teachers, marketers, musicians, magicians) is to … Continue reading The Truth about Being a Teacher
Logo design for an English Summer Camp in the Land of the Rising Sun.
To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution
In light of the worldwide importance and acceptance of the English language, it is necessary for a learner of English as a second language to acquire strong communication skills. Therefore, it is a challenge for an English language teacher to help students learn to communicate in English within the confines of the classroom. In a … Continue reading Take your English language lessons beyond the classroom
I am glad that I could contribute to the design and development of MY Kindergarten's next leaflet. The design is simple and draws the attention to what makes MY Kindergarten stand out, namely its immersive English-language environment. It is meant to get across the message that MY Kindergarten prides itself on being the first institution … Continue reading Kindergarten Leaflet Design