If you give a Japanese kid a carton of milk…

... he will imbue it with meaning and value. Contrary to the popular children's story If You Give a Mouse a Cookie, "he is going to ask for a glass of milk", if you give a Japanese kid a carton of milk, he won't ask for other goods and services. He will create wonders out … Continue reading If you give a Japanese kid a carton of milk…

Marketing an English-language institution

To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution

Take your English language lessons beyond the classroom

In light of the worldwide importance and acceptance of the English language, it is necessary for a learner of English as a second language to acquire strong communication skills. Therefore, it is a challenge for an English language teacher to help students learn to communicate in English within the confines of the classroom. In a … Continue reading Take your English language lessons beyond the classroom