If you give a Japanese kid a carton of milk…

... he will imbue it with meaning and value. Contrary to the popular children's story If You Give a Mouse a Cookie, "he is going to ask for a glass of milk", if you give a Japanese kid a carton of milk, he won't ask for other goods and services. He will create wonders out … Continue reading If you give a Japanese kid a carton of milk…

The Tricks of How to Use Halloween to Your Marketing Advantage

As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage