If you give a Japanese kid a carton of milk…

... he will imbue it with meaning and value. Contrary to the popular children's story If You Give a Mouse a Cookie, "he is going to ask for a glass of milk", if you give a Japanese kid a carton of milk, he won't ask for other goods and services. He will create wonders out … Continue reading If you give a Japanese kid a carton of milk…

The Tricks of How to Use Halloween to Your Marketing Advantage

As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage

Marketing an English-language institution

To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution

Take your English language lessons beyond the classroom

In light of the worldwide importance and acceptance of the English language, it is necessary for a learner of English as a second language to acquire strong communication skills. Therefore, it is a challenge for an English language teacher to help students learn to communicate in English within the confines of the classroom. In a … Continue reading Take your English language lessons beyond the classroom