If you give a Japanese kid a carton of milk…

... he will imbue it with meaning and value. Contrary to the popular children's story If You Give a Mouse a Cookie, "he is going to ask for a glass of milk", if you give a Japanese kid a carton of milk, he won't ask for other goods and services. He will create wonders out … Continue reading If you give a Japanese kid a carton of milk…

The Japanese Way of Educating Children

“A child can teach an adult three things: to be happy for no reason, to always be busy with something, and to know how to demand with all his might that which he desires.” Yesterday, as part of my professional development, I had the privilege of visiting the kindergarten associated with Tohoku Bunkyo University - … Continue reading The Japanese Way of Educating Children

The Tricks of How to Use Halloween to Your Marketing Advantage

As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage

Marketing an English-language institution

To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution

What Does It Take to Be a Japanese?

The purpose of this post is multifold and I encourage you to look at it as if it was an origami model. Well-aware of the fact that Japan and its people are one-of-a-kind in so many ways, I find it virtually impossible to draw a definitive conclusion on why things are the way they are … Continue reading What Does It Take to Be a Japanese?