How to Prepare Children for Their Future

If there is anything we can be sure of in today’s rapidly changing and complex world, it is the increased automation and tremendous shift in the professional landscape. Career opportunities are suddenly opening up in new fields while quickly shutting down in old ones.  This prompts educators to ask: What skills and qualities do the … Continue reading How to Prepare Children for Their Future

The Tricks of How to Use Halloween to Your Marketing Advantage

As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage

The Truth about Being a Teacher

"A life without purpose is a languid, drifting thing; Every day we ought to review our purpose, saying to ourselves: This day let me make a sound beginning, for what we have hitherto is naught!" I feel like the best advice to all the professionals out there (be it teachers, marketers, musicians, magicians) is to … Continue reading The Truth about Being a Teacher

How Traveling Can Inform Our Teaching

Have you ever wondered whether there is any correlation between traveling and teaching? The experience of traveling to, and especially living in, another country shows us how stepping outside of the familiar can open our eyes and minds. Undoubtedly, the more new cultures we experience and the more new places we discover, the more open-minded … Continue reading How Traveling Can Inform Our Teaching

The End of One, Beginning of Another Era

English Language Crisis This year Japan welcomed a new era in its history. From Heisei to Reiwa, as it stepped into the new era, Japan started preparing for a big change, from politics to education, from technology to business. The strategy plan "Japan Vision 2020 highlights "Strengthening foreign language communication"¹ as the key element for … Continue reading The End of One, Beginning of Another Era

Choosing the “right fit” school

When hunting for a suitable school for your child or for yourself as a teacher, you need to study hard as if you were to sit for an exam. Because not all schools are created equal, making sure a school is the right fit might be a stressful experience. It can also be an exciting … Continue reading Choosing the “right fit” school

The Kindergarten Recital – put the needs of children at its core

Keep it simple and have fun The end of the first semester is just around the corner. Parents are expecting to get a snapshot of the dynamic first months of the academic year. As a teacher, you might be tempted to choose a great song with a deep lyrics and an intricate choreography in a … Continue reading The Kindergarten Recital – put the needs of children at its core

Marketing an English-language institution

To promote an English language institution, we need to get to the core of why people in a certain geographic region learn English as a foreign language. Why do parents enroll their kids in English courses? Why do youngsters bother learning English? Back in the days, I started learning English at the age of 10 … Continue reading Marketing an English-language institution

Take your English language lessons beyond the classroom

In light of the worldwide importance and acceptance of the English language, it is necessary for a learner of English as a second language to acquire strong communication skills. Therefore, it is a challenge for an English language teacher to help students learn to communicate in English within the confines of the classroom. In a … Continue reading Take your English language lessons beyond the classroom