The Tricks of How to Use Halloween to Your Marketing Advantage

As most other Western holidays, after its export to Japan, Halloween has become highly commercialized. Known for costumes and candies, it is the second-largest commercial holiday, with Christmas being the first. Apart from driving sales for candy and costume manufacturers, Halloween can be used to the marketing advantage of virtually any type of business - … Continue reading The Tricks of How to Use Halloween to Your Marketing Advantage

The Truth about Being a Teacher

"A life without purpose is a languid, drifting thing; Every day we ought to review our purpose, saying to ourselves: This day let me make a sound beginning, for what we have hitherto is naught!" I feel like the best advice to all the professionals out there (be it teachers, marketers, musicians, magicians) is to … Continue reading The Truth about Being a Teacher

How Traveling Can Inform Our Teaching

Have you ever wondered whether there is any correlation between traveling and teaching? The experience of traveling to, and especially living in, another country shows us how stepping outside of the familiar can open our eyes and minds. Undoubtedly, the more new cultures we experience and the more new places we discover, the more open-minded … Continue reading How Traveling Can Inform Our Teaching